In this section... The Basics Graphics Miscellaneous Internet Marketing Center

1. CONSISTENCY: Achieve Consistency in your website design. Develop a common look and feel to your pages.

2. NAVIGATION: Develop a simple and consistent navigation scheme that lets users get to their desired information as quickly as possible. Avoid excessive or redundant pages, and make it easy to get to all the information provided in your site.

3. FOCAL POINT: Draw your viewer to the most important parts of a page. Don't litter your page with too many animated GIFs. Instead, use them to highlight what'simportant on your page.

4. FONTS: Keep to one or two fonts.

5. SIZE YOUR CANVAS: Don't create pages that are too big for 640-by-480 screens. Remember that scroll bars and tool bars can take a lot of room too, so test your page on small screens.

6. REUSE IMAGES: Use the browser cache intelligently. You should reuse images on your site. Since graphics are cached, your browser doesn't have to make a separate request to load an image on more than one page.

7. SMALL PAGES: Try to keep your pages to two or three screens each. It's annoying to have to scroll down several screens. Treat the top of your page like the top fold of a newpaper and put the most important material above that fold.

8. BRANCH EFFICIENTLY: Make sure none of your content is more than three clicks away from the home page.

 

 

 

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